As the lead designer, I was tasked with upgrading the company’s previous version of the Nosy Neighbours website (created in 2017) with the goal of increasing user retention, reducing bounce rates, and shortening the customer journey.
The initial version of Nosy Neighbours had a user journey that required visitors to sign up via a quiz before receiving access to a separate portal where they could view sold properties. This was done to generate leads via sign ups, while also meeting privacy standards. Budget limitations also impacted the scope of the site, reducing our ability to implement backend technology for user databases, logins, and APIs. The new iteration would revolve around a property search function, with an IDX/MLS data feed to provide visitors with instant access to homes that are for sale and have sold.
Nosy Neighbours saw a drop off rate of 61% from the home page. Our goal was to increase retention by implementing similar front page designs as our competitors, with property feeds and the ability for visitors to create their own accounts to access information in-site immediately.
In addition, while we worked primarily on a desktop version site we found that more than 62% of users visited the site using their mobile devices.
user research
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
- List Item 1Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
- List Item 2Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
- List Item 3Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
- List Item 4Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
- Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
- Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
- Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
"A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!"
Our competitive analysis found that most of our competitors had a simpler user journey for their visitors, allowing them to find sold prices without navigating away from the site or waiting for an email to an external portal.
